NEW DIAMOND STANDARD

Fine Jewelry created for your journey and milestones

Exceptional Hand Selected Lab-Grown Diamonds and Gemstones

Diamond Certificates & 2 Year Warranty

Hand Made in Italy

Designed By Women for Women

Speak To Our Diamond Experts

Choosing the right jewelry piece should feel effortless and exciting. Whether you’re looking for guidance or simply exploring, we’re here to help you find the piece that feels just right for you. Book an in-person or virtual meeting and let’s make the experience unforgettable.

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Our Mission

At IRALIS, we're redefining luxury jewelry. We exist to break free from opaque diamond supply chains and outdated industry norms, championing transparency and integrity in every facet.

Our core mission is to empower women, both with ethically crafted jewelry and beyond, to confidently express their strength, values, and individuality.

Through exceptional craftsmanship and sustainable practices, we create pieces that truly resonate with the modern woman.



What Our Clients Say

★★★★★

I wasn’t sure what to get my fiancée for our anniversary, but the consultation via web-call made all the difference. They guided me through every detail, helping me choose the St. Tropez Pear Necklace—a perfect, timeless piece. Seeing her reaction made the whole experience unforgettable.

Raphael K.

Zollikon

★★★★★

I wanted to celebrate my promotion with something meaningful, and the Patmos Eternity Ring was the perfect choice. The consultation process was seamless—Milena helped me find the perfect ring. Every time I look at it, I’m reminded of my hard work and achievements. I couldn’t be happier with this piece!

Olivia R.

Kilchberg, Switzerland

★★★★★

Customer service was next level, Milena and her team really care about the whole buying experience. The Capri Studs I got for myself are my everyday go-to, I love them. Thank you so much!

Sophie S.

Zurich, Switzerland

★★★★★

I got the Patmos Heart Necklace as a gift for my wife to celebrate the birth of our son. She loved it. I could not have asked for a better experience, from choosing the perfect diamond to communication around the whole production process was seamless and thoughtful. Can 100% recommend working with Milena.

Gian F.

Pfäffikon, Switzerland

★★★★★

Love the contemporary designs and everything this brand stands for. Will not leave the house without my stunning Naxos Studs and got so many compliments already!

Katherina M.

Thalwil, Switzerland

★★★★★

I bought the Initial Bracelet as a personal reminder of my son, and I couldn’t love it more. The craftsmanship is stunning, and the design is elegant yet meaningful. Milena's team made the experience special, ensuring every detail was perfect, even the fit was made to measure. Every time I wear it, I feel connected to him—it’s more than jewelry; it’s a piece of my heart.

Nadja L.

Lausanne, Switzerland

★★★★★

I had never bought a diamond before, so the thought of choosing the perfect engagement ring felt overwhelming—until I found IRALIS. From the very first consultation, Milena's team guided me through every step, explaining diamond quality, settings, and styles with incredible patience and expertise.

What truly set them apart was the option to create a dupe ring in silver with Cubic Zirconia, allowing my fiancée to see and try it before we ordered the final piece in 18K gold with a stunning diamond. This gave us both confidence that it was exactly what she wanted.

Robert F.

Binningen, Switzerland

★★★★★

I wasn’t sure what to get my fiancée for our anniversary, but the consultation via web-call made all the difference. They guided me through every detail, helping me choose the St. Tropez Pear Necklace—a perfect, timeless piece. Seeing her reaction made the whole experience unforgettable.

Soeren L.

Gstaad, Switzerland

★★★★★

I chose the Paros Eternity Ring to exchange on our wedding day this summer, and I couldn’t be happier. Milena and her team made the entire experience unforgettable. They truly care about their customers, guiding me with patience and expertise to find the perfect ring. The love they put into the process made all the difference—I know I made the best choice. I can’t wait for our big day!

Corinne F.

Zug, Switzerland

Our Promise

Exceptional quality - nothing less.

Handcrafted with love and passion.

Lab-grown diamonds, certified by GIA or IGI.

Each diamond is hand-selected by qualified diamond experts.

We exclusively use 14k and 18k solid recycled gold or platinum.

Designed with precision in the capital of luxury jewelry and watches - Switzerland.

Driven By A Desire For Change

As we evolve, our goal is to achieve full sustainability by using
diamonds created with renewable energy, recycled solid 18k & 14k gold, and working with local producers and goldsmiths to
preserve and support a centuries-old craft.

Lab-Grown Diamonds

Lab-Grown diamonds are real diamonds.


They’re chemically, physically, and visually identical to mined diamonds but without the ethical concerns. They are born in a laboratory that replicates nature’s process. Imagine extreme pressure, intense heat, and cutting-edge technology, all coming together to create the future of the diamond industry.

What Our Customers Say

★★★★★

I wasn’t sure what to get my fiancée for our anniversary, but the consultation via web-call made all the difference. They guided me through every detail, helping me choose the St. Tropez Pear Necklace—a perfect, timeless piece. Seeing her reaction made the whole experience unforgettable.

Raphael K.

Zollikon

★★★★★

Customer service was next level, Milena and her team really care about the whole buying experience. The Capri Studs I got for myself are my everyday go-to, I love them. Thank you so much!

Sophie S.

Zurich, Switzerland

★★★★★

I got the Patmos Heart Necklace as a gift for my wife to celebrate the birth of our son. She loved it. I could not have asked for a better experience, from choosing the perfect diamond to communication around the whole production process was seamless and thoughtful. Can 100% recommend working with Milena.

Gian K.

Pfäffikon, Switzerland

★★★★★

Love the contemporary designs and everything this brand stands for. Will not leave the house without my stunning Naxos Studs and got so many compliments already!

Katherina M.

Thalwil, Switzerland

★★★★★

I bought the Initial Bracelet as a personal reminder of my son, and I couldn’t love it more. The craftsmanship is stunning, and the design is elegant yet meaningful. The team at Mimi made the experience special, ensuring every detail was perfect, even the fit was made to measure. Every time I wear it, I feel connected to him—it’s more than jewelry; it’s a piece of my heart.

Nadja L.

Lausanne, Switzerland

★★★★★

I wanted to celebrate my promotion with something meaningful, and the Patmos Eternity Ring was the perfect choice. The consultation process was seamless—Mimi’s team helped me find the ideal ring that matched my style. The brilliance of the laboratory-grown diamonds and the elegance of the design exceeded my expectations. Every time I look at it, I’m reminded of my hard work and achievements. I couldn’t be happier with my purchase!

Olivia R.

Kilchberg, Switzerland

★★★★★

I had never bought a diamond before, so the thought of choosing the perfect engagement ring felt overwhelming—until I found Mimi. From the very first consultation, the team guided me through every step, explaining diamond quality, settings, and styles with incredible patience and expertise.

What truly set them apart was the option to create a dupe ring in silver with Cubic Zirconia, allowing my fiancée to see and try it before we ordered the final piece in 18K gold with a stunning diamond. This gave us both confidence that it was exactly what she wanted.

Robert F.

Binningen, Switzerland

★★★★★

I wasn’t sure what to get my fiancée for our anniversary, but the consultation via web-call made all the difference. They guided me through every detail, helping me choose the St. Tropez Pear Necklace—a perfect, timeless piece. Seeing her reaction made the whole experience unforgettable.

Soeren L.

Gstaad, Switzerland

★★★★★

I chose the Paros Eternity Ring to exchange on our wedding day this summer, and I couldn’t be happier. Milena and her team made the entire experience unforgettable. They truly care about their customers, guiding me with patience and expertise to find the perfect ring. The love they put into the process made all the difference—I know I made the best choice. I can’t wait for our big day!

Corinne F.

Zug, Switzerland